Client
Tocci Building Companies
Year

2013

Deliverables
  • Post-It Mural
  • Video
  • Printed Card
  • Landing Page

Rafael Guastavino

This project took several months. It’s part of the holiday card campaign that Tocci Building Companies puts out each year. The holiday card is one of their biggest marketing pushes for the year. For more information on this project, click here.

    • This mosaic consists of 1536 Post-It Notes in varying colors
    • It’s 8 feet by 12 feet
    • Hand-drawn grid and map underly the Post-Its
    • Each Post-It color has a unique 2 letter identifier which matches a 2 letter identifier on the underlying grid (to determine where the Post-It is placed)
    • Mural was made in Photoshop coloring each pixel by hand using a historic image of Rafael Guastavino as reference.