Enough is enough. It’s time for solutions.
The pharmaceutical industry spent years stalling transparency legislation in the state legislature, but California families made progress in 2017 with the passage of SB 17. The goal was to create an engaging, user-friendly, mobile website that tugged on the heartstrings of the user. Engagement was a huge success thanks to the vibrant color scheme and dramatic imagery throughout the site.
Because this project was based on an election initiative, I can’t guarantee it’s live. Check here though.
Clients: Bionic Giant, Fiona Hutton & Associates, California Association of Health Plans